YAXAN service planning and development began in 2022. Its fundamental purpose is to reduce the spread of brain rot in the world, increase people's wellbeing, and reduce polarization. YAXAN is a comprehensive "care for health" service platform that travels in your pocket as a coach and work mentor.
Why do we talk about a "care for health" service rather than a "health care" service? We believe that the imagery created by words has a significant impact on our thinking and actions. Health care usually enters the picture only after someone has fallen ill, whereas care for health is proactive action to prevent illnesses. We want to position ourselves at the stage when things are still in order - treating illness is many times more expensive than taking care of health.
We come from Finland, from among the world's happiest people. More specifically from Lahti, where nature, physical activity, and sports have always been a big part of everyday life and our identity. Our background team has over 200 years of experience working effectively in interpersonal relationships. We are developers of individuals, teams, and supervisors, therapists, work counselors, and professionals in family and relationship work.
Our foundation is in the social services world, and we have had the opportunity to work with both the issues of ordinary people and the challenges of global organizations. Along the way, we have noticed that humanism and performance are not mutually exclusive. This has given rise to the concept of "thriving performance": soft matters can produce hard results.
The YAXAN name came from the Finnish word "jaksan" (I can cope/I have the strength). Behind our logo is the Japanese kintsugi art form, where broken ceramics are repaired by gilding the cracked areas. This symbolizes accepting incompleteness and imperfection, as well as appreciating the marks left by history. YAXAN represents a world that accepts people's differences, incompleteness, and imperfections.
In the logo, the letter Y and the dot that follows it express a decision: I can cope, I am well, I take care of myself and others, I carry my responsibility - period!
Mental health problems cause enormous costs both in Finland and worldwide. In Finland, the cost of mental health issues has been estimated at about 11 billion euros annually. Globally, 12 billion workdays are lost each year due to depression and anxiety. At the same time, our customers have wished for a platform where our knowledge and tools could be found cost-effectively and impactfully to support comprehensive wellbeing.
We have one value: authentic encounter. This manifests as respect, asking, listening, encouraging, and thanking. These five K's (in Finnish) guide all our operations and through them, a genuine experience of encounter is created even in a digital environment. Our vision is to be the most significant provider of digital services supporting wellbeing, growth, and development in the world. Our mission is crystallized in the sentence: for a life supporting wellbeing, fresh joy with a taste of life.
We believe that wellbeing and performance go hand in hand. A thriving individual and work community achieve better results. We offer a digital service platform that combines researched knowledge, practical tools, and artificial intelligence to support individuals, teams, and leaders. YAXAN is not just a service – it is a movement towards a more humane, responsible, and productive world.
YAXAN is where it's needed. Our service is easily accessible 24/7, and it provides knowledge, skill, action, and results according to our 4T model. Comprehensive wellbeing metrics help understand the current situation, and our AI coach AICO provides support and guidance around the clock. We make a big impact, but at the individual level, and we believe that soft matters can produce hard results.
We have been called pragmatic theoreticians. We believe in research-based knowledge, but we want to transform theories into practical action. We integratively utilize several theoretical approaches, such as positive psychology, solution and resource-centered approaches, behavioral sciences, and self-determination theory.
Our activities are guided by the 4T model, where knowledge (tieto), skill (taito), action (toiminta), and results (tuloksellisuus) form a whole. We provide relevant researched information, give practical tools, challenge to make concrete plans, and evaluate the benefits achieved.
In everything we do, we are guided by a positive view of humanity: we believe that people are willing and capable actors and responsibility bearers. Wellbeing consists of small daily choices for which we ourselves are responsible. No one else builds our wellbeing for us, but YAXAN is there to support you on your journey toward thriving performance.
Measure, Develop, Flourish – YAXAN Shows the Way!
